Changing The Game

Lottery

The Stakes Are Higher

For lotteries, the reality is this: it is tougher than ever to attract new players. Attention spans are shortening. Gaming opportunities are expanding. Public scrutiny is intensifying.

In order to stay competitive in today’s marketplace, newer and more exciting ways for people to experience the lottery need to be created. That’s where we come in.

Experience? You Bet.

Having already worked with five North American lotteries, we have a firm understanding of the issues that face your business and are uniquely positioned to help you overcome them.

The goal is to create the right solution, for the right player, at just the right time.

The Work Speaks for Itself

We created a groundbreaking campaign that led to the best-selling $2 ticket in Minnesota Lottery history. 

Walking Dead Ad Walking Dead Ad Walking Dead Ad

We tripled traffic to OLG's mobile site in only one year. 

Ontario Lottery Group mobile app

We set a full-grown tiger on the loose..and got the attention from millions of people.

We created an online Group Play experience that brought more millennials to the lottery. 

Group Play Mobile
Group Play Web

We took an enormous challenge and turned it into an unprecedented win for players and the state.

We also put a new spin on a traditional way to play, by being the first advertising agency to concept and design scratch games.

Scrathers Examples Scratchers Examples
Want to Play?

If you're interested in working with us, please feel free to contact Jennifer Gove at Jennifer.Gove@icfolson.com