Efficiency, speed and creativity
The project didn’t come without challenges. Amway wanted the ability to support their distributors through more efficient technologies and tools. They wanted speed over distance, so they could deliver solutions quickly to marketing and sales organizations worldwide. And they wanted to empower their digital staff to focus on creativity through user-friendly tools.
ICF Olson implemented the Adobe Marketing Cloud, which is now leveraged across the organization. Specific capabilities of the solution featured web content management and digital asset management (DAM).
Achieving goals locally and globally
The results were stellar. Now, special tools allow distributors to achieve business goals by developing world-wide sales enablement resources. Using their new centralized digital asset manager, distributers can promote strategies and creative work locally while maintaining global brand consistency. Improved integrated search functionality with detailed tagging and global search functions boosted productivity 100%. And the ability to share templates, assets, and labor has encouraged global collaboration among regions.
Founded in 1959, Amway is one of the largest direct sales organizations in the world with annual revenue of about $11.9 billion. Although Amway started as a U.S. company, it now has an international presence with 21,000 employees creating and marketing products in 59 markets. Rather than selling products in stores, Amway works with three million independent distributors who build relationships with customers to deliver personalized care.
Working with technical and digital teams from all regions, Amway turned to ICF Olson to update its digital strategy to deliver better services to marketing and sales teams. After looking at several solutions, the IT teams agreed to standardize on the Adobe Experience Manager solution in Adobe Marketing Cloud.