Fashion-forward EXPRESS needed to transform and refresh its digital content creative workflows. By using Adobe Marketing Cloud and Adobe Creative Cloud, EXPRESS streamlined its flow of vital digital assets, consolidated its development team, and transformed its website to operate more flexibly and effectively. As a result, EXPRESS has seen dramatic improvements in the online customer experience and overall organizational efficiency.
Learn how to:
- Improve efficiency by using Adobe Marketing Cloud and Creative Cloud together
- Better deliver the experiences customers expect and deserve by aligning your digital marketing plan with your organization's tools and capabilities
- React in real time to changes in the marketplace, available inventory and messaging
Pat Bonuso - Senior Fellow, ICF Olson
Brendan Gualdoni - Director of Engineering, eCommerce, EXPRESS
View the OnDemand Video