Toss the itinerary aside.
There are people out there who want more from a travel destination than hot sand and a cold margarita. They want to immerse themselves in a new experience, find a road less traveled, and come back a richer person for having taken the journey.
We call these people “inspired explorers.”
They’re growing in numbers, and, sadly, running out of untouched real estate. So we gave them Belize. A place where the best itinerary is to not have one. Where the temples and beaches may be beautiful and unspoiled, but the real memories will come from the Belizians you meet along the way. Belize cited our marketing effort as being directly responsible for increasing their GDP by 2.4%
We focused on hidden gems, not obvious clichés.
The story of Belize, captured in a logo.