How do you stay ahead and ultimately succeed in a marketing world that’s increasingly complex and changing all the time? You Think Like People.
Think like people
We like to say, “we’re not marketers, we’re people who work in marketing.” It reminds us to look up from the data and technology and marketing speak, and answer the only questions that really matter: What are people doing? What do people want? Why would people care?
We combine rigorous analytics with good old fashioned sneakers-on-the-ground research for a real world, first person understanding of the people we’re talking to. We bring deep experiential thinking to both our strategic process and creative development, asking the painful questions like, “What would anyone engage with this?” And we never forget that people are increasingly skeptical of marketers, so rather than interrupting their lives and conversations, we look for ways to join the conversation, and add to it in a meaningful way. Want to know what’s going to be the next great technological marketing frontier? Watch people. They’ll tell you.
Think like people. It’s a simple set of words. But if you’re looking for brand success in today’s world, we think it‘s everything.