Cloud Hosting: The Game Changer

An expertly-architected cloud hosting solution will be what separates an average user experience from a great one.

The Digital Transformation is driving all brands – both B2B and B2C, into a hyper-competitive state. It’s no longer sufficient to simply sell online, but to create meaningful engagements within the customer journey. In order for those touchpoints to be successful, they require a complete view of the customer, a wholly-integrated content management system within the application infrastructure, an easy-to-navigate user interface across devices, and a strategy that speaks to each visitor’s moment of need.

Equally essential is the method through which those solutions are managed, maintained, and stored –better known as hosting. As brands look to gain an edge, an expertly-architected cloud hosting solution will be what separates an average user experience from a great one. According to this recent Kissmetrics blog post, “40% of ecommerce shoppers will abandon a site if it takes more than 3 seconds to load”. In addition to speed, a strong hosting solution enables flexibility, can reduce overall operating costs, and ensures the health of an organization’s owned digital properties.

Establishing a robust digital environment necessitates three things:

  1. A leading technology provider
  2. A leading solution architect, and
  3. Professional managed services.

Amazon Web Services: The Technology Providing Leader

For the 5th consecutive year, Amazon Web Services (AWS) was named the leader in the Infrastructure as a Service (IaaS) solution providers’ category in Gartner’s 2015 Magic Quadrant. The AWS infrastructure was rated “as having both the furthest completeness of vision and the highest ability to execute” amongst competitors. In addition to consistent recognition by industry experts and professionals, AWS is the provider of choice amongst some of the world’s most renowned brands, including Reddit, Netflix, and Unilever.

ICF Olson: Experts in Professional Managed Services

Once the hosting solution has been developed and launched, a brand can further improve its ability to deliver an unparalleled customer experience by employing a managed services team. A managed services team serves as the application’s technical manager – ensuring optimal site speed and scalability, automated process health, and error-free updates that are monitored and deployed when needed. ICF Interactive’s Managed Services offering for the AWS platform was recently audited by a third-party evaluation, earning us a spot as only one of eighteen officially recognized AWS Managed Services partners.

While brands should continue to make improvements to their customer-facing solutions such as an omni-channel user-friendly experience and relevant content delivery that conveys brand consistency, what the customer doesn’t see – hosting – will be how an organization can further distinguish itself from the competition.

To learn more about our solutions, commerce, content and managed services teams, or projects, simply contact us.