Olson Named Agency of Record for Two New Clients – Hisense USA and higi
Recent investment in leadership team pays off with agency growth.
Recent investment in leadership team pays off with agency growth.
Olson, a division of ICF Olson, announced today that it has been named agency of record for two new clients: Hisense USA, a subsidiary of the third largest global TV manufacturer, Hisense (Qingdao, China); and higi, the leading retail, omni-channel community engagement platform, based in Chicago, Ill.
“We are thrilled and honored to partner with both of these brands and excited to contribute to their success,” said Margaret Murphy, president of Olson. “We recently added new talent to our leadership team, and their expertise has brought renewed energy to the entire agency – helping us achieve greater levels of success and positioning us well for this work.”
Olson has beefed up its leadership team in the last nine months with the appointments of several key executives including Tanya Bennett, executive vice president, general manager; Kevin McKeon, chief creative officer; and Jurene Fremstad, senior vice president, strategy and insights.
While Hisense is an emerging brand in the United States, it is the number one manufacturer of ultra high definition TVs in China. As the U.S. agency of record, Olson’s brand, digital, advertising, and CRM teams will help Hisense inspire, engage and build equity around the brand with people in the U.S.
“Olson’s combination of integrated capabilities plus best-in-class design and strategy set them apart,” said Mark Viken, vice president of marketing for Hisense USA Corporation. “As Hisense builds its brand in the U.S., Olson will help us express our story that technology can be simple, fun and ingenious in amazing ways.”
“Hisense is about making technology – and the experiences it provides – accessible to everyone,” said Julie Hagemann, group account director, Olson. “Helping people understand that technology doesn’t have to complicated but can be simple, fun and affordable is pretty awesome.”
People may recognize higi’s health stations in thousands of retail locations across the United States. The stations allow people to conveniently measure their weight, BMI, pulse and blood pressure with the additional ability of having this data securely stored in their private higi online account for ongoing reference and progress comparison.
“higi’s mission is to get consumers to take small but meaningful steps to create lasting health habits. To further our goals we searched for an agency that has the breadth of services and expertise to amplify our purpose,” said Sheila McCormick, chief marketing officer, higi. “With Olson’s unique mix of expertise in consumer, retail, loyalty marketing and PR it makes them an ideal fit to support higi as we continue to grow.”
“We are so excited to help build the higi brand while engaging people in a positive conversation about health and wellness in fun, easy-to-use ways,” said Rick Schwenk, vice president client services at Olson. “higi offers a compelling purpose to help people make better decisions to improve their health; it’s inspiring to be part of that.”
Hisense and higi join an impressive client roster at Olson including Bauer, Bissell, Amtrak, and Wyndham Hotels Worldwide among others.
Olson, an ICF International Company, is a forward-leaning creative agency that applies the industry’s most sophisticated marketing tools to a very simple yet very powerful operating philosophy: think like people. From our deep commitment to anthropology and analytics to our experience-driven approach to strategic and creative thinking across every platform, we believe that when you think like the people you're trying to connect with, business success will surely follow. For more information, visit olson.com, join us at facebook.com/Olsonagency and follow us on Twitter at @Olsonagency.
About Hisense USA Corporation and Hisense Company, Ltd.
Hisense USA Corporation is a wholly owned subsidiary of the Hisense Company, Ltd., established in 1969 and headquartered in Qingdao, China. Hisense USA offers an innovative range of technology products that disrupt the consumer electronics industry, challenge the competition and provide significant value to consumers. Manufactured and distributed across North America, Hisense USA’s product portfolio includes televisions, refrigerators, air conditioners, dehumidifiers, beverage coolers and freezers.
Hisense Company Ltd. is multinational consumer technology manufacturer and one of the largest television brands in the world, holding the #3 TV share position globally* and #1 TV share position in China for 12 consecutive years. The Company is committed to advancing the consumer technology industry across North America and has dedicated R&D centers in Atlanta, Georgia; San Jose, California; and Toronto, Canada to enable localized product development and innovation.
Hisense products are available globally in over 130 countries and regions, with production facilities in China, South Africa, Algeria, Egypt, and Mexico, as well as sales offices across North America, Europe, Australia, Middle East, and Southeastern Asia.
In recognition of its strong product offerings, aggressive expansion strategies, global client base and continued investment in research and development, Frost and Sullivan recognized Hisense with the 2015 Global Competitive Strategy and Innovation Leadership Award in Smart TVs.
*Source: IHS data, Q1-Q3 2015
higi’s mission is to get consumers to take small but meaningful steps to create lasting health habits. Its unique, retail, omni-channel community health engagement platform gives consumers the power to collect (and, when they opt-in) share their health and activity data with trusted partners and communities.
The higi platform includes the nation’s largest single network of health stations in the U.S. that millions of consumers access. The platform includes the station, web, and mobile app platform. higi stations are HIPAA compliant, FDA 510k Class II medical devices that provide a secure real-time flow of information with multiple screening and tracking modalities, incentives and rewards. This 360-degree, cross-device ecosystem meets consumers where they are (in retail, mobile, home) and enables healthcare stakeholders to better engage with consumers and patients, creating access and actionable insights that motivate and empower individuals in a simple, fun and rewarding ways. For more information, visit us at higi.com and follow us on Twitter @higi. In addition, prospective partner developers can learn more about higi’s API by visiting developer.higi.com.
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