Olson Engage Wins Five Innovation SABREs, Including “Best in Show”

SAN FRANCISCO – For the second time in three years, Olson Engage has won “Best in Show” honors at the Innovation SABRE Awards.

Sabre Awards Image

“Marshawn Lynch’s Press Conference,” a campaign for Skittles, won the show’s top honor, along with prizes for best use of Influencer Endorsement and best Content Creation for Media Sites.

According to the Holmes Report, which runs the SABRE Awards, “Judges awarded the campaign top marks for its ‘excellent business metrics’ and for ‘not shying away from controversy — instead embracing with solid results.’”

Olson Engage also won SABREs in the Branding/Identity category, for Blue Moon, and in the Micromarketing category, for the Belize Tourism Board. The full list of winners was published by the Holmes Report.

The agency has now won 13 Innovation SABRE Awards since 2014, when  the Holmes Report started the competition to honor “what’s next in branding, reputation and engagement.” Olson Engage won Best in Show in 2014 for its “Breaking Bad’s Trip to Belize” campaign, and it was a finalist for Best in Show in 2015 for Oscar Mayer’s “Wake Up & Smell the Bacon” effort.

“The Innovation SABRE jury recognizes work that moves our industry forward,” said Olson Engage President Bryan Specht. “This is a tremendous honor and a great affirmation that we are succeeding in doing things differently in a way that positively impacts our clients’ businesses.”