Awarded by the Holmes Report, a leading PR-industry trade publication, the In2 SABRE Awards celebrate “the rise of content, digital engagement and analytics as it applies to communications and PR.” Olson Engage has thrived in the competition since its 2014 introduction, winning eight awards, the most of any individual agency.
This year’s awards were judged by executives from companies such as Salesforce, Intel and Slack, among many others. Olson Engage’s 18 shortlisted entries were conducted on behalf of clients such as the Belize Tourism Board, Blue Moon Brewing Co., MillerCoors, Oscar Mayer, Reynolds Consumer Products, Terminix and Trulia. The campaigns were recognized in areas such as earned media, social media, branding and design, sponsorships and live events.
No agency had more than Olson Engage’s 18 shortlisted entries. Ketchum also posted 18, while M. Booth and Ogilvy Public Relations each had ten finalists, followed by Weber Shandwick with nine.
“We’ve always placed a lot of importance on being a progressive agency that finds innovative ways to help our clients achieve their business goals, so this is tremendous affirmation,” said Olson Engage President Bryan Specht. “Whether it originated in Chicago or Minneapolis or San Francisco, whether it came from our corporate-affairs or our consumer-engagement or our graphic-design team, these campaigns all live up to that standard. And we’re very proud of that.”
The In2 SABRE shortlist is the latest in a string of major accolades for Olson Engage, which earlier this month was named a finalist for PR Week’s Midsize Agency of the Year and Product Brand Development Campaign of the Year honors. Those honors came on the heels of a four golds and the overall grand prize at the Bulldog Reporter’s Media Relations Awards, the agency’s 10th Effie Award since 2010 and its first Cannes Lion.
The In2 SABRE Award winners will be announced during the Holmes Report’s Innovation Summit, which will be held Feb. 16 in San Francisco.