Olson Engage Again A “Creative Agency of the Year” Finalist

Olson Engage’s “spectacularly creative work” has earned  the agency a third straight appearance on the Holmes Report’s “Creative Agency of the Year” shortlist.

CHICAGO –Olson Engage’s “spectacularly creative work” has earned  the agency a third straight appearance on the Holmes Report’s “Creative Agency of the Year” shortlist.

The Holmes Report is a leading PR trade publication that evaluates more than 400 agencies for recognition in its annual “Agency of the Year” honors. The decisions are informed by the editors’ reporting, by performance in the SABRE Awards competition, and by interviews with and submissions from the agencies,

The accolade continues a strong run of recognition that has seen Olson Engage win 2016 honors including Best in Show at the Innovation SABRE Awards, Product Brand Development Campaign of the Year at the PR Week Awards, and two North American Effie Awards.

This is the third consecutive year Olson Engage has made the shortlist for Creative Agency of the Year, which it won in 2014.Here’s what the judges  had to say:

“Olson Engage has won more Innovation SABRE Awards than any other firm — including racking up 18 finalist nods this year. Beyond the SABREs, Olson Engage has been gaining recognition in the Cannes Lions, the Effies, Shortys and even winning an American Graphic Design Award. These accolades reinforce what we’ve been seeing from Olson Engage — spectacularly creative work.

“The firm was founded on the challenger mentality (its first assignment for client Miller Brewing was to pick a fight with Anheuser-Busch). These days that mentality is increasingly applied to challenging industry conventions. In late 2014, it was acquired by ICF International making last year a transition. After two years of solid, double-digit growth, momentum slowed as the $20m firm made 2015 a year for setting the groundwork for its future.

“The calibre of the work, however, remained unchanged. For instance, Marshawn Lynch’s Skittles Press Conference won Best in Show at the In2 SABRE Awards (the second time Olson Engage has taken home a Best In Show there), its “exterminating pop culture” work for Terminix created a pitch-perfect “Sharknado” parody “Mosquitonado” just in time for peak bug season, a Blue Moon anniversary program reinforced the brand’s heritage through crowdsourced package design and social-media gamification, its client Belize joined Tinder, and Oscar Mayer created a fake fitness class that ended up in Time.”

The winners will be announced at the North America SABRE Awards Dinner in New York May 3. Olson Engage campaigns for Disney, Oscar Mayer, Skittles and Terminix are also up for prizes that night.