Jim Beam Names Olson Engage PR Agency of Record

CHICAGO – Beam Suntory, the world’s third largest premium spirits company, has named Olson Engage its U.S. public relations agency of record for Jim Beam® Bourbon, the world’s top-selling Bourbon brand.

The Chicago-based agency was selected following a competitive review. The appointment is effective immediately.

“We were highly impressed by Olson Engage’s passion for our brand and for the creativity they demonstrated throughout the process,” said Dan Cohen, PR Director, Beam Suntory. “They have an impressive track record of bringing big creative ideas to life for great brands, and we’re excited to see what we can do together.”

The account win continues a run of strong momentum for Olson Engage, which just completed its 11th consecutive year of revenue growth.  Last month, the agency was named a finalist for PR Week’s 2016 Midsize Agency of the Year Award, an honor it won in 2014 when it was also named the leading trade publication’s U.S. Agency of the Year.  And it received a show-high 18 finalist nominations for the upcoming Insight & Innovation (In2) SABRE Awards on [date] in San Francisco.

“We are humbled by the opportunity to go to work for one of the world’s greatest brands and help the Jim Beam team engage its audience in some new and unique ways,” said Olson Engage President Bryan Specht. “We’re ready to get to work.”