As B2B sales evolve, companies must set digital initiatives for improving experiences for new and existing customers, as well as supporting the transition to a digital-first landscape for internal audiences. This report identifies how manufacturers and distributors achieve executive support for strategic digital initiatives, and provides insights into digital maturity indicators and pain points, including:
A majority of B2B companies claim that they are moving toward digital maturity more quickly than their competitors, while at the same time, 50 percent self-identify as in the early stages of digital maturity. Are you over-estimating your digital initiatives? Download our report to find out.