Accelerating Digital Transformation in B2B Ecommerce

 

 

 

As B2B sales evolve, companies must set digital initiatives for improving experiences for new and existing customers, as well as supporting the transition to a digital-first landscape for internal audiences. This report identifies how manufacturers and distributors achieve executive support for strategic digital initiatives, and provides insights into digital maturity indicators and pain points, including:

  • Capability analysis and marketing budget allocation
  • Aligning digital and business initiatives to achieve executive buy-in
  • Expanding ecommerce operations for a greater presence in the digital market

A majority of B2B companies claim that they are moving toward digital maturity more quickly than their competitors, while at the same time, 50 percent self-identify as in the early stages of digital maturity.  Are you over-estimating your digital initiatives? Download our report to find out.

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